Use your creativity to combine any of these ideas into a mega filter! Just a reminder that this isn’t the limit. I can already see the floods of 10-second videos of people dancing in meadows while this remix plays in the background. The recent “Cash me ouside, how bow dah?” meme could’ve been the perfect opportunity for the national parks to promote attendance during the slow season. Memes are naturally shareable, so why not include one in your geofilter? Snapchat users love using filters to augment reality and pose with virtual props.Ĭapitalize on your goofiness and make something salient, but strange!įor example, some fair-trade nonprofit could easily replicate this Starbucks filter with their own brand.Įven better, a bird sanctuary could make a couple virtual beaks and plumage! 10) Re-create a meme Anyone who saw this filter would think “Pre-order? For Taco Bell? What? Why? How did I not know?” and immediately google it. Taco Bell did this with great success for the launch of their Naked Chicken Chalupa. Creating an exclusive campaign, then, is the perfect plan to make your group the talk of the town. 8) Make people feel left outĮveryone, especially people who keep up with social media, love to feel “in-the-know”. A domestic abuse organization could do something similar, and probably see an increase in donations that day. The example to the right is Snapchat’s filter for Int’l Women’s Day. Take advantage of the increased buzz to publish a geofilter from your nonprofit! There is an international “day” for everything. Simply have your customers show the snap in their Story to whoever is working the register! 7) Promote int’l _ day Just like Facebook likes, Twitter Hashtags and Foursquare check-ins, you can use Snapchat geofilters to create a coupon that also increases awareness. Increase awareness while doing teambuilding! You know those audio tours that make you carry aroundĬommunity dev corp makes a tour of buildings they’ve restoredĬreate an icebreaker activity by sending pairs to take snaps with each of the filters and add them to their “story”. They paired up with Snapchat to create filters for every single university in the US and Canada, and with great success. They were a new dating app targeting girls in their 20’s. Where do your supporters hang out? Use the geo- part of the filter to your advantage by targeting places your audience gathers. Note that political filters are required to have “Paid for by …” on the screen. A geofilter that covers each office would be a big hit it could say “Selfie with Toomey” and have a dashed outline of some invisible person. There’s a Philly campaign called “Where’s Toomey?” that calls out our Senator on his empty field offices. Snapchat users love being goofy, so a filter poking fun at your political opponent will be a big hoot. A geofilter by Friends of the Wissahickon might inspire me to help out when I snap my friends about my afternoon hike. I’m sure people don’t appreciate you enough.Ĭreate a geofilter that covers an important location people don’t associate with your non-profit to increase awareness of your work.įor example, I didn’t know Philly’s Wissahickon park is maintained by volunteers. It’s similar to how events create hashtags for Twitter, but even better. Throw up a geofilter at your next event or annual Gala, and guests will share it when they snap all their friends about how they’re spending their Friday night. 10 Ideas for Snapchat geofilters 1) Make a “visual hashtag” With this goal in mind, let’s think up a few ways you can use geofilters to your organization’s advantage. The key to creating a great geofilter, then, is to pique the user’s curiosity rather than tell them what to do. You’ll notice Snapchat doesn’t have many restrictions, but the few that do exist really force us to be creative. No urls, phone numbers, emails or hashtags No photographs of people – illustrated caricatures seem to be OK You must have the necessary rights to include any trademarks or logos You can find the full list here, but I’ll list the essentials below. These simple picture overlays have a lot of potential, so this week we’ll brainstorm 10+ Snapchat geofilter ideas for your organization.īefore we get started, we’ll need to take into account Snapchat’s restrictions on how you can use geofilters.
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